Customer analysis / people counter

How many customers visit your store? How long do they stay? Where exactly do they go? Which groups of people tend to feel addressed by the product presentation? Collecting and analyzing data of customers and their activities within a store is essential for optimizing the sales area.

Your benefits

  • Capture rate – measure the efficiency of your storefront!
  • Customer traffic – measure the performance of your store!
  • Path analysis – optimize the store space for your customers!
  • Queue monitoring – reduce the time your customers spend waiting at the cash desk!
  • Length of visit – increase your sales by keeping your clients in your store longer!
  • The big picture – make your personnel planning based on customer frequency!
  • Customer segmentation – get to know your customers!

Product data

  • WIFI: Scan Bluetooth and WLAN devices
  • Zones: Record customer traffic, length of visit and waiting time per zone
  • Warning: Events are triggered via I/O ports or zone actions
  • Sensor fusion: Combine multiple sensors and track people over a wide area
  • People counter: Accuracy of at least 98% in crowded areas
  • Shopping groups: Detect groups of people that are related to a purchase
  • Purchase data: Count the number of shopping carts in the store area
  • Gender: Segment your clients by gender with an accuracy of more than 92%
  • Age: Segment your clients by age with an accuracy of +/- 5 years


Data access:

  • One data access to all sensors
  • Easy to use web API
  • Push-and-pull data interface
  • Easy data link to your own business intelligence tool

Data visualization :

  • Easy online cloud-based visualization platform

Configuration & monitoring:

  • Online cloud-based platform
  • Remote configuration of your devices
  • Monitor the status of all devices at any time
  • Update your devices within seconds

Technical data

  • Power supply: Power via Ethernet (PD class 0) or 24 V DC (IO version)
  • Power consumption: < 8 W
  • Operating temperature: 0 °C to +55 °C
  • Storage temperature: -40 °C to +85 °C
  • Protection: IP40 (DIN IEC 60529)
  • Installation height: Standard: 2.00 m to 4.00 m; extended mode: up to 6.00 m
  • Surveillance area: Up to 30 m²; 6 m x 5 m (depending on installation height)
  • Dimensions: 160 mm x 160 mm x 42 mm
  • Weight: 400 g
  • Housing: Aluminum and plastic
  • Required illuminance: 3 Lux
  • EMC: CE, FCC
  • Reliability: MTBF 500.000 h, operational lifetime > 10 years


  • Ethernet: 1000 BaseT, PoE, RJ45 socket
  • Communication protocols: SOAP/XML, HTTP, FTP, REST, Google Pub/Sub, IBM Watson, other IP-based services and custom protocols are possible
  • USB: USB 2.0
  • Digital in- and outputs: 3 inputs + 3 outputs (IO version)
  • Setup/service: Integrated web interface
  • Data storage: 8 GB

Are you ready to enter the exciting world of customer analytics? Let’s see what the feature holds together!